04 Dec Video Content Marketing Stats | Minnesota Production
59 percent of executives would rather watch video than read text while four times as many consumers would rather watch a video about a product then read about it.
Seventy-four percent of millennials find video helpful when comparison-shopping while 60 percent prefer to watch a video to reading a newsletter.
92 percent of mobile video consumers share videos with others while social video generates 1200 percent more shares than text and images combined.
41 percent more web traffic from search than non-users and video drives a whopping 157 percent increase in organic traffic from search engines.
Combining video with full-page ads boosts engagement by 22 percent.
Fifty percent of executives look for more information after seeing a product or service in a video. In fact, 65 percent of them visit the marketer’s website and 39 percent call a vendor after viewing a video.
Including a video on a landing page can increase conversion by 80 percent and after watching video, 64 percent of users are likely to buy a product online.
74 percent of users who watched an explainer video to learn more about a product or service subsequently bought it and 77 percent of consumers say they’ve been convinced to buy a product or service by watching a video.
76.5 percent of marketers and SMB owners that have used video marketing said that it had a direct impact on their business.
80 percent of users recall a video ad they viewed in the past 30 days.
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